Lester Russel Brown (born March 28, 1934 in Bridgeton, New Jersey) is a US environmentalist, founder of the Worldwatch Institute, founder and president of the Earth Policy Institute, a nonprofit research organization based in Washington DC and the author or co-author of over 50 books on global environmental issues and his works have been translated into more than forty languages. His most recent book is Plan B 4.0: Mobilizing to Save Civilization (see: http://en.wikipedia.org/wiki/Lester_R._Brown ).
Lester Brown, President of Earth Policy Institute, author of Plan B 4.0, and sponsor of a 2,500 mile trans-US “trike” ride for “100% renewable energy by 2020” for the US (2010): "During World War II, America mobilized its resources at a stunning pace, leading the Allied Forces to victory in three-and-a-half short years. "We need a similar, American-led green energy mobilization today to save civilization." 
. “Environmental, business leaders support call for 100% U.S. Green Grid by 2020. 2,500-Mile "Ride for Renewables" Launched to Champion Green Energy "Moon Shot"”, PR Newswire, 13 September 2010: http://www.prnewswire.com/news-releases/environmental-business-leaders-support-call-for-100-us-green-grid-by-2020-102762769.html .